About Us
At CBE Consulting Africa, we empower businesses across Zambia, South Africa, and the SADC region with data-driven solutions designed to transform insights into impactful action.
Through customer research, market analysis, customer experience, and behavioural science, we help organizations make smarter, evidence-based business decisions.
Research | Data | Insights
Your Path to Smarter Business Decisions.
CBE Consulting Africa enables clients to listen attentively and gain a deeper understanding of their customers’ needs. We simplify and clarify complex data, delivering clear, creative, and actionable insights helping you make confident strategic decisions.
🌟 Our Core Values
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Integrity – Delivering honest, unbiased insights.
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Innovation – Embracing advanced research methods and technology.
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Collaboration – Partnering with clients for shared success.
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Excellence – Providing world-class research and strategic insights.
🌍 Our Global Reach
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Head offices in Zambia and South Africa.
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Serving clients throughout the SADC region and beyond.
Let’s Connect
🌍 Why CBE Consulting Africa
🕒 20+ Years of Pan-African Experience
With over two decades of market experience, we bring a deep understanding of Africa’s diverse markets, cultures, and consumers — helping organizations make confident, data-driven decisions.
🧠 Multidisciplinary Expertise
Our team blends the skills of researchers, data scientists, marketers, CX specialists, psychologists, and strategists — ensuring every insight is both human and data-informed.
📈 Proven Industry Impact
We’ve created measurable results across telecom, finance, retail, and development — helping our clients translate insights into real business growth.
🤝 B2C & B2B Research Excellence
We conduct both consumer and business research, ensuring insights are relevant, actionable, and aligned with your organization’s goals.
⚡ Lean, Agile & Cost-Efficient
Our lean structure enables faster, affordable, and fully customizable solutions — delivering premium quality at a fraction of the cost of larger firms.
🔬 Our Research Methods
We use a range of qualitative and quantitative research techniques designed to capture authentic insights and measure what truly matters.
💻 Online Surveys
Quick, scalable insights from diverse audiences across Africa.
💬 WhatsApp Surveys
Engage respondents on Africa’s most widely used communication platform.
🧍♂️ Face-to-Face Surveys
Personal interviews that capture authentic responses and behaviours.
📞 Telephone Surveys
Efficient method for reaching broad and remote audiences quickly.
🗣️ In-Depth Interviews
One-on-one conversations exploring motivations and decision drivers.
👥 Focus Group Discussions
Group sessions that uncover shared experiences, ideas, and opinions.
🤖 Social Listening & AI Generation
Track digital conversations and emerging trends for real-time insights.
📚 Secondary Desktop Research
Data analysis from existing reports, databases, and credible sources.
Our Clients

Contact Us
Phone
Address
UNIT BLDG 20 Waverley, Wyecroft Rd, Mowbray, Cape Town, 7705