Customer Research
We help businesses truly understand their customers through deep research into needs, preferences, and behaviours.
Key Benefits:
💬 Customer Experience & Insights
CBE Consulting Africa helps organizations truly understand their customers — their needs, behaviors, motivations, and challenges — through advanced analytics, research, and behavioral science. Our customer-centric insights empower smarter decisions, stronger engagement, and long-term loyalty.
🔍 Understanding Customer Needs & Pain Points
Identify what truly matters to your customers and uncover barriers impacting satisfaction and engagement.
🎯 Market Segmentation & Persona Development
Develop actionable audience profiles and personas to tailor marketing, products, and experiences effectively.
💡 Improved Customer Retention Strategies
Design and implement insight-driven retention plans to reduce churn and increase lifetime value.
🧭 UX Research & Journey Mapping
Visualize and improve the end-to-end customer journey to optimize every experience touchpoint.
🤖 Automated Text Analytics
Extract insights from unstructured feedback and conversations using AI-powered natural language processing.
📞 Online & Telephonic Surveys
Gather quantitative feedback quickly and efficiently across multiple customer touchpoints.
🎯 Targeted Data Collection
Collect high-quality data from relevant audiences to ensure insight accuracy and reliability.
🧩 Demand Spaces Research
Identify the emotional and situational drivers that influence purchase and brand preference.
🛒 Shopper Insights & Purchase Decision Research
Understand how shoppers make decisions — from awareness to conversion — and what influences them along the way.
📱 Social Listening
Track real-time conversations and sentiment to uncover trends and emerging issues that matter most to your audience.
🔁 Retention & Churn Drivers
Identify what drives loyalty — and what causes attrition — to build stronger customer relationships.
📝 Unstructured Customer Feedback Analysis
Transform open-ended comments, reviews, and feedback into structured insights for better decision-making.
🚀 Growth Opportunities
Leverage customer insight to identify and capture new areas of growth and innovation within your market.
Let’s Connect
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Phone
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UNIT BLDG 20 Waverley, Wyecroft Rd, Mowbray, Cape Town, 7705